Our Story

Every great idea starts with a problem. Ours was simple: Eyewear is expensive.
At Custom Eyez Optx, we spent over 25 years providing Eye Doctors and Retailers with precision-crafted glasses, sunglasses and premium lenses.

Over the last few years we watched as the retail price of glasses skyrocketed – making it harder for the average person or family to afford them. So, we decided to do something about it.

We cut out ALL the middle-men and began offering our premium eyewear brand, CEO, directly to the public. By cutting out the middle-man we could offer the same glasses we sold to the doctor’s offices and other retailers for FAR less, without compromising quality.

The rest is, as they say, history.

Our mission? Provide great eyewear, great prices and a great experience. One happy customer at a time.

It really is that simple.